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Throw Wins Best Storytelling

We also took home silver & gold from the Baltimore ADDYs

ByAshlene Larson
Mar 10, 2017

We are thrilled to share that Early Light Media was honored with a Special Judges Award in "Best Storytelling" for the short documentary Throw, last night at the 43rd Annual Baltimore American Advertising Awards Show (the ADDYs). The ELM team also took home a gold ADDY in the category of Cinematography for Throw and a silver ADDY in the category of Branded Content over :60 for Vulnerability is Sexy, a short film that was produced in partnership with Round Table Companies.

Throw, which unfurls the story of Coffin Nachtmahr, a self-proclaimed "outsider" from East Baltimore with a supernatural talent for yo-yoing, has been honored with a number of awards in the past year, including the Festival Director's Awards at Mountainfilm in Telluride and a Vimeo Staff Pick. The branded documentary, presented by YoYo Expert, was completed in April 2016.

“We are humbled to win this award and we share the honor with Coffin, who is an inspirational human both in how he views the world and as the subject of REALLY compelling images.” - Darren Durlach

Vulnerability is Sexy, a branded documentary which was produced in partnership with Round Table Companies (RTC), explores the vision of RTC's founder Corey Blake and his mission to forge deeper connections through vulnerability. The film, which is not yet available online, will premiere later this year as part of the company's "Vulnerability is Sexy" campaign.

“Corey’s ideas on vulnerability and connections inspired us to look at ourselves and how we show up in the world. Our hope is that this film will challenge everyone to do the same. We look forward to sharing the project." - Dave Larson

The American Advertising Awards show was hosted by the American Advertising Federation of Baltimore (AAFB) at the American Visionary Art Museum. More than 370 entries were submitted this year and judged by a panel of three out-of-market judges. For more information about the night's winners visit www.baltimoreadvertising.com.

(Photo credit: John Waire / The Wairehouse)

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