Last week, we were honored to celebrate the launch of our new brand. Surrounded by our favorite people in the world — our friends, families and clients — we raised glasses in thanks to everyone who helped us make this dream a reality.
Photographer John Waire from [The Wairehouse (http://thewairehouse.com) gave us the night off from being behind the lens and captured some great [#ELMmoments (https://www.facebook.com/media/set/set=a.1075046185840002.1073741842.563901010287858&type=3) throughout the night.
Also, a big shout out to Tom Kraak from Backroom, the rockin' company we collaborated with to develop our brand. He is not only a talented web developer, he also provided the tunes in the outdoor courtyard, which served as an awesome backdrop for our branded merchandise, including our beloved ELM skateboard and custom engraved wood coasters made by Jumbie Industries.
This occasion was really special for us, allowing us to thank those who have supported us on the journey of developing ELM's identity. We have said it time and again, but our work always comes back to people and we couldn't have done it without you.
Whether you were able to make it or not, thank you for everything and we hope to see more of you at the next ELM event!