culture

ELM Celebrates Brand Launch at Union Craft Brewery

We raised glasses in thanks to everyone who helped us make this dream a reality.

ByELM Team
Sep 16, 2015

Last week, we were honored to celebrate the launch of our new brand. Surrounded by our favorite people in the world — our friends, families and clients — we raised glasses in thanks to everyone who helped us make this dream a reality.

ELM branded merchandise for our guests. We kept the skateboard.(Photo: John Waire)

ELM branded merchandise for our guests. We kept the skateboard.(Photo: John Waire)

Our party was hosted at Union Craft Brewery and featured delicious catering from Kooper’s Tavern and a Pixilated photo booth (check out the photo album).

Union Craft Brewery taphouse served as a great venue for our brand launch party.(Photo: John Waire)

Union Craft Brewery taphouse served as a great venue for our brand launch party.(Photo: John Waire)

Dave, Jody and Darren getting weird in the Pixilated photo booth.(Photo: John Waire)

Dave, Jody and Darren getting weird in the Pixilated photo booth.(Photo: John Waire)

Photographer John Waire from [The Wairehouse (http://thewairehouse.com) gave us the night off from being behind the lens and captured some great [#ELMmoments (https://www.facebook.com/media/set/set=a.1075046185840002.1073741842.563901010287858&type=3) throughout the night.

Graphics Director Jody Weldon enjoying an <a href='http://www.unioncraftbrewing.com/project/old-pro-gose/'>Old Pro</a>.(Photo: John Waire)

Graphics Director Jody Weldon enjoying an <a href='http://www.unioncraftbrewing.com/project/old-pro-gose/'>Old Pro</a>.(Photo: John Waire)

Also, a big shout out to Tom Kraak from Backroom, the rockin' company we collaborated with to develop our brand. He is not only a talented web developer, he also provided the tunes in the outdoor courtyard, which served as an awesome backdrop for our branded merchandise, including our beloved ELM skateboard and custom engraved wood coasters made by Jumbie Industries.

Check out this little ditty on how Backroom developed our brand.

Tom Kraak kept the tunes going all night for ELM's guests at Union Craft Brewery.(Photo: John Waire)

Tom Kraak kept the tunes going all night for ELM's guests at Union Craft Brewery.(Photo: John Waire)

This occasion was really special for us, allowing us to thank those who have supported us on the journey of developing ELM's identity. We have said it time and again, but our work always comes back to people and we couldn't have done it without you.

Dave and Darren make a toast to ELM's friends, families and clients.(Photo: John Waire

Dave and Darren make a toast to ELM's friends, families and clients.(Photo: John Waire

Whether you were able to make it or not, thank you for everything and we hope to see more of you at the next ELM event!

Cheers,
ELM

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